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Global content arms race descends on India

Data: Parrot Analytics; Chart: Thomas Oide/AxiosFacing saturation in the U.S., media giants are looking abroad for growth, and India — the second-largest internet population globally — is ripe for disruption. Why it matters: When it comes to monetizing attention, “India has immense room to grow,” said Ravi Agrawal, editor-in-chief of Foreign Policy and author of “India Connected: How the Smartphone Is Transforming the World’s Largest Democracy.”Get market news worthy of your time with Axios Mark

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