Rome Mia Market Chief Lucia Milazzotto on Becoming ‘The Home’ of European Film, TV Projects (Exclusive)

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Rome’s new-concept Mia Market, which had the rare distinction of holding a physical edition last year – albeit with an online component — has unsurprisingly succeeded in luring a robust group of international industry heavyweights, including a copious U.S. contingent, for its upcoming Oct. 13-17 seventh edition. They are also boasting a 30% increase in completed films screening on its film market side while some 80 new European film, TV and doc projects will be pitched to prospective partners.

Mia director Lucia Milazzotto spoke to Variety about why her vision for an informal mart encompassing TV series, feature films and documentaries in