Socially responsible investing: How to get started in 6 steps

If you want to make a difference, one of the easiest ways is to donate money. However, doing good for a cause can also mean doing good for yourself and your future. That win-win scenario has historically been known as socially responsible investing.

© John Greim/Getty Images Solar panels in a field

You will still see the term of “socially responsible” attached to plenty of investment options, but Farzana Hoque, acting director of research at US SIF, The Forum for Sustainable and Responsible Investment, says that most people have taken to calling the field “sustainable investing.” Regardless of what you call it, the goal is the same: Make a return while making an impact.

Load Error

The strategy prioritizes financial return with the caveat that the money is invested to fuel positive change in three key areas: environmental, social and corporate governance (ESG). Perhaps you’re looking to help reduce pollution, address gun violence, promote animal welfare or advocate for employee rights.

2020 shines a spotlight on sustainable and socially responsible investing

According to the US SIF Foundation’s Report on U.S. Sustainable and Impact Investing Trends 2020, the three letters of ESG have been attracting some big numbers. Total assets in sustainable investments grew from $12.0 trillion at the start of 2018 to $17.1 trillion at the start of 2020. Keep in mind that those figures were at the very beginning of 2020 – before the challenges of the past year forced many investors to think about where their money is going.

“In 2020, the COVID-19 health and economic crises and murder of George Floyd and other Black people in America has highlighted the urgent need to confront social and economic inequality and calls for racial justice,” Hoque says. “In the investment realm, people are increasingly thinking about the types of companies and funds they are invested in and how they support or hurt people and communities during this challenging time. Sustainable investing is one tool to affect change and has taken on greater importance [this year]. While growth in sustainable investment assets has increased rapidly in the past several years up to 2020, we hope to see not only continued growth but a deepening in the positive social impact that these investments are having.”

6 questions to ask as you get started

Are you looking to earn cash while making change? The best way to start is to do some in-depth research. There are plenty of complexities to the world of social investing, and it’s good to educate yourself so you understand where you might be putting your money. A good place to start is the US SIF Foundation’s free 30-minute online course.

As you think about making your portfolio sustainable, consider these key questions.

1. When will you need the money?

One of the most important pieces of sustainable investing is the same as traditional investing: You need to know your timing. Do you need money in five years? Ten or more? Understanding your timeline is a critical piece of determining what should be in your portfolio.

2. How much risk are you willing to take?

The next question is also a consideration no matter where you’re putting your money: How do you feel about knowing you might not get it back? Here’s a simple rule to follow: The more diversified your investments are, the less volatile your portfolio will be.

If these investments are meant to be retirement assets, be sure they match your risk tolerance as you age. If you’re younger, you might want to consider a riskier mix of assets. If you’re nearing retirement age, you’ll want to consider more conservative investments.

“Investors still should really think through if a strategy [focused on sustainable investing] is right for them,” says Casey T. Smith, president of Georgia-based Wiser Wealth Management. “Many ESG funds are heavily tilted toward growth stocks, specifically tech funds. Obviously, tech has done very well and could continue for a while, but there is a bubble forming in tech, which makes ESG funds susceptible to a bigger fallout.”

In the current market, though, that potential bubble still looks quite attractive.

“For now,” Smith says. “ESG-focused funds are outperforming traditional indexes.”

3. Which brokerages look like your best bet?

You’ll need a broker or an individual who executes trades and is paid a commission when you buy or sell securities. You can pick from well-established names like TD Ameritrade, Charles Schwab and Fidelity. If you’re okay with less of a human touch, robo-advisers like Betterment, Earthfolio and Impact Labs use algorithms to automate your investments.

There are quite a few more options. In fact, the US SIF Foundation identifies 530 institutional investors, 384 money managers and 1,204 community investing financial institutions in its latest Trends report. With so many options, make sure you spend time researching the brokerage that best caters to your timeline and needs. Be sure to pay attention to fees, too. There may be another brokerage that offers the fund you want at a lower price.

4. What’s your moral code?

Make a list of what’s important to you. For example, BlackRock offers products that explicitly exclude firearms manufacturers. State Street recently launched funds focused on addressing climate concerns. Whatever you’re passionate about, look for mutual funds or other securities that are connected to those causes. Here is a breakdown of some of the causes your investments can tackle.

© Provided by Bankrate Environmental, corporate governance and social criterias 5. Do you want to avoid too much additional research?

In addition to what you want to invest in, you can also explore exclusionary funds, which are focused on leaving certain kinds of companies out of the mix. For example, consider Vanguard’s ESG U.S. stock fund. Your investment is indexed across approximately 1,500 stocks. Sifting through each of those companies would be far too much work, so Vanguard’s fund leaves out companies that:

  • Produce alcohol, tobacco, gambling and adult entertainment
  • Produce civilian, controversial and conventional weapons
  • Produce nuclear power
  • Do not meet certain diversity criteria
  • Have violations of labor rights, human rights, anti-corruption and environmental standards defined by U.N. Global Compact Principles
  • Own proved or probable reserves in fossil fuels such as coal, oil or gas

Rather than having to pick individual stocks and research individual companies, you can sleep easy knowing that your money isn’t going to benefit any business you don’t believe in.

6. Should you divest some of your assets?

Take a look at your current portfolio, and consider divesting from any assets that don’t fit your objectives. Divesting, the opposite of investing, is the process of selling an asset in order to meet your financial, social or political goals. Often, you can sell your assets and reinvest them into your new sustainable funds. That’s especially easy to do if your divested funds are in the same brokerage firm as your new sustainable-focused funds.

Continue Reading